Strategy-led
We begin with the business pressure, buyer journey, decision makers, system limits, and outcomes the work must support.
About Dijitize
Custom software, automation, and transformation delivery for growing businesses.
Dijitize helps service-led, platform-led, and operations-heavy organizations turn fragmented digital initiatives into accountable transformation programs. We connect strategy, product design, engineering, cloud, integrations, and adoption so leaders can move from ambition to working systems.
Operating principles
Clients come to us when advice and execution need to stay connected.
We help teams make the next decision clear, then carry it through design, systems, delivery, and measurement.
Start with the operating problem before choosing features
Make priorities, owners, decisions, and tradeoffs visible
Build systems teams can adopt, maintain, and improve
Connect brand, product, engineering, data, and operations
Who we serve
Organizations where customer experience, workflow, and reporting affect the next operating decision.
Leadership teams deciding what digital initiative deserves investment next
Service-led companies improving acquisition, intake, booking, and delivery visibility
Healthcare, retail, construction, and local service operators reducing manual handoffs
Leaders who need strategy, implementation, and delivery accountability from one partner
Leadership & advisory model
Senior guidance stays close to the decisions that shape scope, architecture, and launch readiness.
Delivery-capable
We do not stop at recommendations. We design, build, integrate, launch, and improve the systems behind the recommendation.
Governed
The work stays visible through roadmaps, release plans, decision records, risk tracking, and clear executive communication.
We're hiring
Meet the team behind the delivery work.
Our operating model depends on senior judgment, delivery ownership, and specialists who can move from strategy into implementation.
- Am
Amélie Laurent
Founder & CEO
Former co-founder of Opendoor. Early staff at Spotify and Clearbit.
- Ni
Nikolas Gibbons
Engineering Manager
Lead engineering teams at Figma, Pitch, and Protocol Labs.
- Si
Sienna Hewitt
Product Manager
Former PM for Linear, Lambda School, and On Deck.
- Li
Lily-Rose Chedjou
Frontend Developer
Former frontend dev for Linear, Coinbase, and Postscript.
- Za
Zahra Christensen
Backend Developer
Lead backend dev at Clearbit. Former Clearbit and Loom.
- Ca
Caitlyn King
Product Designer
Founding design team at Figma. Former Pleo, Stripe, and Tile.
- Za
Zaid Schwartz
UX Researcher
Lead user research for Slack. Contractor for Netflix and Udacity.
- Ma
Marco Kelly
Customer Success
Lead CX at Wealthsimple. Former PagerDuty and Sqreen.
How we engage
Flexible ways to work with us, with the same delivery discipline.
Whether the work begins with strategy, implementation, or post-launch improvement, we keep priorities clear, tradeoffs visible, and outcomes reviewable after launch.
Strategy and roadmap
Focused discovery and roadmap planning for leadership teams that need a clearer business case before committing investment.
Build and launch
A structured build covering experience design, engineering, integrations, launch readiness, and adoption.
Optimization partnership
Post-launch measurement, conversion improvement, workflow refinement, backlog prioritization, and platform reliability support.
Insights
Practical writing for teams modernizing operations.
Short perspectives on workflow automation, ERP modernization, service management, cloud delivery, and practical operations.
View Blog
Workflow automation6 min read
How to automate workflow without losing operational control
A practical way to modernize intake, approvals, exceptions, and reporting while keeping ownership visible.
- Automation
- Governance
ERP modernization7 min read
Define ERP scope before choosing the implementation path
Why migration, integration, reporting, and adoption decisions should be sequenced before delivery starts.
- ERP
- Roadmap
Standards we work by
The details that make delivery easier to trust.
Documented assumptions, decisions, and risks
Clear release plans and launch criteria
Design systems and maintainable implementation patterns
Analytics and measurement planned before launch
Security, access, and operational continuity considered early
Executive-ready updates throughout delivery